About us 2017-12-22T23:30:16+00:00

Norwegian Tourism Partners

Norwegian Tourism Partners is a network-based organisation, facilitating dialogue between the tourism industry and the government. The organisation was founded in 2004 by representatives from the tourism industry.

As an independent umbrella organisation of the Norwegian tourism industry, the Norwegian Tourism Partners represents and campaigns for the sector’s common, overlapping interests and needs.

The tourism industry is an extremely heterogeneous but economically immensely strong sector:

  • Almost 160.000 people in Norway work in the tourism industry – this is 6,7 percent of Norway´s total workforce. In addition, the industry contributes 4.2 percent to gross value added.
  • Approximately 160 billion NOK is spent on travelling and in the scope of travelling in Norway per year – about 114 billion NOK by Norwegian travellers and nearly 46 billion NOK by tourists from abroad.
  • More than 33 million overnight stays by domestic and foreign guests can be annually registered in Norway with a growing number of foreign guests which has been above average for many years.

Norway is a tourist country – this applies to both as a source market as well as a popular holiday destination.

Norwegian Tourism Partners

– Coalition of the important players in the tourism industry

Approximately 14 of the largest companies and associations from all areas of the tourism industry in Norway, representing approximately 95 percent of the international marketing expenses make up the solid basis of the Norwegian Tourism Partners. The spectrum ranges from air, sea and rail transport sectors through hotels and the most important tourism marketing regions and destinations. It comprises private tourism as well as the business travel sector.

Our members:

  • Nordic Choice Hotels
  • Scandic Hotels
  • Thon Hotels
  • Carlson Rezidor Hotel Group
  • Hurtigruten
  • Color Line
  • The NSB Group
  • Avinor
  • Scandinavian Airlines System
  • Norwegian Air Shuttle
  • Fjord Norway
  • Northern Norway Tourist Board
  • VisitOslo
  • Norske Fjell

Norwegian Tourism Partners

– Political communication and network

The Norwegian Tourism Partners work has the goal of maintaining and optimizing mobility in order to ensure the attractiveness of travelling. The point is to convey to politicians and the public how strong this industry is, what they accomplish and what framework conditions are necessary in order to meet the enormous travel desire of the people and, at the same time, to continue to function as a strong business factor and job motor. A level playing field – i.e. similar conditions of competition for domestic and international players, for representatives of Old and New Economy – is inevitable for this. Furthermore, it is important to create a reasonable balance between the necessary foundations for a viable and sustainable economy on the one hand and climate and consumer protection on the other.

Therefore, the Norwegian Tourism Partners communicates with the political decision makers and applies itself with its positions and arguments. At the same time, the association functions as an important network. It provides a platform where representatives of the sector can exchange information not only with each other but also with representatives of politics and science and establish new contacts. Last but not least, the Norwegian Tourism Partners generates facts and figures by means of studies that illustrate the relevance of the industry and can be used within the framework of public and political argumentation.